OtherLevels launches new AI solution 

OtherLevels has launched the Experience Platform, a generative AI-powered solution with the aim of helping operators to bolster audience reach. 

Through the Experience Platform, operators can turn traditional marketing materials into “highly scalable, personalised video and rich media experiences”.

Brendan O’Kane, OtherLevels CEO, said: “The launch of the Experience Platform enables operators to exploit Gen AI to amplify brand and increase profitability, while delivering in-the-moment, video led, personalised experiences for modern audiences. 

“When you create 1:1 personalised media such as video at scale, you unlock a limitless range of customer experiences across all channels from top of funnel through to retention.

“Every customer can experience their own personalised betting and gaming recommendations, delivered through digital twins of brand ambassadors, game characters and other talent.” 

Playnetic secures approval from the MGA

Playnetic has secured regulatory approval from the Malta Gaming Authority (MGA), allowing the supplier to offer its portfolio of titles to Malta-licensed operators. 

This latest development comes just months after Playnetic landed licences in both Sweden and Romania, with the firm hopeful of expanding its reach across multiple regulated markets all over the world. 

Dan Phillips, Playnetic CEO, said: “We’re delighted to have gained our recognition notice in Malta, where there continues to be incredible market potential, and we’re excited to have gained recognition in yet another country so quickly. 

“This achievement sees us push forward with our goal of becoming a trusted and reliable partner, focussed on offering quality innovative games to operators on time, every time.”

Gordon Moody unveils new gambling ‘First Aid’ scheme 

UK-based charity Gordon Moody has released its new Gambling Support First Aid training, launched with the aim of educating people on how to spot gambling-related harm in family members, friends or colleagues. 

The two-day course can be taken either in-person or online by anyone over the age of 18, with the training having been developed by Gordon Moody’s team of experts.

Monica Shafaq, Gordon Moody CEO, said: “I am delighted that we are launching Gambling Support First Aid training. It’s important to us to address the stigma associated with seeking support for gambling-related harm.

“Our training will help individuals create supportive, non-judgmental environments where not only speaking about these issues is supported, but where there is a clear action plan in place to help individuals who may be affected gain professional help.”

Casumo bolstered by AI tech from Future Anthem

Future Anthem has joined forces with Casumo, announcing a partnership that will see the latter make full use of the supplier’s flagship Amplifier AI solution.

The tool will allow Casumo players to find their preferred games quicker, as well as the personalisation aspect of Amplifier AI ensuring customers will be introduced to new, contextually relevant titles. 

Ian Tibot, chief product officer (CPO) at Future Anthem, said: “Casumo has long been at the forefront of innovation in the gaming industry, dedicated to delivering world-class player experiences. With Amplifier AI, we’re providing them with AI-driven, personalised game recommendations tailored to each individual player.” 

“At Casumo we are focused on providing leading player experiences, personalised for every player, and our partnership with Future Anthem perfectly aligns with this strategic goal,” added Tony O’Mahony, Casumo CPO.   

Mediastream AG lays out ESG ambitions 

Mediastream AG has partnered with the governments of Democratic Republic of Congo (DRC), South Sudan and Papua New Guinea to ensure that igaming regulation is implemented to protect vulnerable customers.

Mediastream has served as supplier for some of the industry’s biggest brands but is now aiming to tackle the issue of unregulated gambling in developing countries. 

“It’s shocking how things work in these countries,” claimed Mediastream CEO Daniel Grabher. “Young kids using the money from selling an apple to place a bet at an umbrella shop. No one seems to care. But it’s not that the government doesn’t care. The reality is that there are many pressing challenges on their agenda.  

“However, it’s crucial that education starts at this level, showing the people in charge that there are alternatives.

“Mediastream offers a solution—a one-stop-shop partnership for the governments to help regulate and create a healthier gaming environment within the country.”  

Gaming Realms joins forces with S Gaming 

S Gaming has partnered with Gaming Realms in a move that will see its titles go live on Gaming Realms’ global distribution platform.

This partnership will allow S Gaming to launch some of its most popular titles, including Triple 777 Jackpot, Catch the Robbers and Captain Jacks Chests, in new markets across North America and Europe.

Mark Segal, Gaming Realms CEO, declared: “We’re extremely excited to be partnering with S Gaming, by distributing their unique titles across North America and Europe, we can greatly expand their reach while diversifying our own offering, creating multiple synergies.” 

Charles Mott, S Gaming CEO, added: “This is a significant step change for S Gaming. The pace at which this partnership came together combined with the market reach of Gaming Realms has been fundamental to facilitating this distribution agreement.”

The post This week in B2B news (Friday 4 October)  first appeared on EGR Intel.