Gentoo Media extends Betsson deal

Gentoo Media’s partnership with Betsson Group Affiliates for GiG Comply has been extended for another year.

Betsson has used Gentoo Media’s automated compliance and brand protection tool for five years.

Rasmus Bank Nielsen, head of GiG Comply, said: “The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply.”

Shakyra Jonsson, senior affiliate operations and events manager at Betsson Group Affiliates, added: “As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in.”

Superbet secures SIS’ services

SIS has partnered with Superbet in a move that will see the supplier’s Competitive Gaming product go live in Europe with the operator.

Superbet now boasts the complete suite of H2H Global Gaming League eSoccer and eBasketball fixtures.

Andrew Kelly, head of commercial partnerships at SIS, explained: “Superbet has an impressive footprint and we look forward to bringing our revolutionary product to bettors throughout this entire region.”

Ivan Gojic, head of trading product at Superbet Group, added: “We are always looking at ways to improve the quality of this experience and enhance the array of wagering opportunities that we provide.

“SIS’ Competitive Gaming is a proven product with increased quality and variety in terms of content, and we are excited to add it to our offering.”

Wazdan arrives in Michigan

A selection of Wazdan’s best-performing titles have been rolled out on Caesars Entertainment’s online casino platforms, marking its Michigan debut through Light & Wonder’s aggregation platform.

The supplier is looking to expand further in the North American market as Michigan-based players gear up to experience Wazdan titles for the first time.

Andrzej Hyla, Wazdan chief commercial officer, declared: “Wazdan’s entry into Michigan is a true testament to the strength of our dynamic portfolio, which has continued to build momentum in the North American market.”

Ricardo Cornejo Rivas, vice-president of online gaming at Caesars Digital, added: “We are always looking for suppliers who will enrich our existing game catalogue with fresh experiences that we know our players will respond well to. Wazdan is a prime example of this with a unique portfolio of titles that we are confident our players will enjoy interacting with.” 

Kwiff strengthens prop bet UX

Kwiff has enhanced its player prop bet user experience with users now able to find their preferred players more effectively and view all available betting markets for them.

The operator has also included new key player data, such as position, nationality, height, weight and age to help bettors to make the most informed decision.

Niklas Fallsjo, head of sportsbook innovation at kwiff, said: “These enhancements ensure we continue to deliver on our promise of providing our users with an unrivalled and entertaining betting experience. 

“Our bet builder launch has been very well received, but we won’t stop exploring ways to further improve and develop this feature to ensure a unique and profitable experience for users.” 

OpticOdds teams up with Sportsbet.io

OpticOdds and Sportsbet.io have joined forces via the latter’s TradeArt risk management platform, which provides sports offering and automated risk solutions.

Over the course of the current NFL and NBA campaigns, OpticOdds will supply Sportsbet.io with its odds API feed and trading screen products.

Ryan Weinstock, chief commercial officer of OpticOdds, explained: “We’re very pleased to partner with Sportsbet.io. They are dedicated to providing their community with the best betting experiences on the market and our product suite will set a new standard through easily scalable coverage.”

Ahti Lepanurm, director of trading at TradeArt, continued: “Our goal is to give our customers an unrivalled experience and being able to offer OpticOdds’ real-time sports betting data strengthens this commitment.

“As a pioneering sportsbook, we pride ourselves on working with cutting-edge technologies that fit within our philosophy of innovation and excellence.”

Sportradar’s new micro–betting markets

Sportradar has launched tennis micro-betting markets, billed as the “next generation of in-play betting products”, and is set to collaborate with Tennis Data Innovations (TDI) ahead of October’s ATP tennis matches.

Sportradar already offers micro-betting markets across other sports, including football and table tennis. By using AI and deep tennis data from TDI, the supplier’s operator clients will now be able to generate roughly 1,500 new betting opportunities per match, including the next break point, total number of shots in a point and who will serve the next ace.

The firm is expected to expand its micro-betting offering to American football, baseball, basketball and ice hockey by the first half of next year.

Karl Danzer, senior vice-president of odds services at Sportradar, explained: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”  

GambleID makes new board appointment

Dr Laila Mintas has been appointed to the advisory board of GambleID, a compliance services, anti-fraud and payment management solutions provider.

She has been brought in to offer strategic guidance and insight as the company looks to increase the level of integrity and compliance in the industry.

JD Garner, GambleID founder and CEO, said: “We are thrilled to welcome Dr Laila Mintas to our advisory board. Her deep understanding of the gaming industry and her commitment to maintaining the highest standards of integrity will be invaluable as we continue to grow and deepen our hold in the gaming industry.”

Dr Mintas added: “I am very excited to collaborate with GambleID and contribute to their efforts in enhancing gaming integrity. This is a critical time for the industry, and I look forward to working together to advance solutions that protect stakeholders and uphold the reputation of the gaming sector.”

The post This week in B2B news (20 September) first appeared on EGR Intel.