QiH Group has rebranded to Quantum as part of the affiliate’s “evolution” and shift in strategic direction.

The affiliate launched in 2014 under the Quantum International Holdings parent company, with Companies House filings in the UK being made under that entity.

The shift to Quantum from QiH Group has also included a new-look website, logo and assets.

In a statement, the affiliate said the “honed” strategic shift will start in 2026.

Quantum will continue to operate its Tau Marketing Services, Offer Tonic, Wizard Interactive and Digital Adventures arms.

The affiliate now boasts over 60 employees, having started off with five, including the June addition of James McCarthy as chief marketing officer.

Announcing the rebrand, Quantum CEO Jamie Walters said: “I’m incredibly proud and excited to share the next chapter in our journey: the evolution of QiH into Quantum.

“For over a decade, QiH has been our foundation, a story of success, growth and innovation in igaming. But the world – especially digitally – moves fast, and so do we.

“Quantum was already in our name, so we’ve simplified and streamlined, and it now represents the next version of who we are and where we’re going.

“A rebrand is about a lot more than a new logo, colours and identity – we’ve also evolved our mindset, ambition and of course, our strategic direction.”

Walters added the affiliate’s vision is to become the world’s “most-used digital comparison service”.

He said: “Over the past few months, the Quantum team has worked tirelessly to get to this exciting new stage for our growth.

“We’re building on everything that has already made QiH Group so brilliant – our talent, creativity, and data-driven approach – and supercharging it to perform on the biggest global stage.

 “Our vision is simple: to expand our affiliate marketing roots to become the world’s most-used digital comparison service, delivering simplicity and value to millions of users around the globe.”

Tom Murch, Quantum creative director, commented: “The rebrand brief was simple: evolution. This wasn’t just about a new identity, it was about building on a decade of growth and turning momentum into acceleration.

“Quantum is the brave new chapter in our story, a brand, a strategy, a mindset, and a framework for high performance culture at scale and where elite talent can really thrive.”

Quantum, then QiH Group, was ranked 15th in EGR’s Power Affiliates 2025 list, rising six spots from the year prior.

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