September marked a month of record registrations for Oddschecker’s operator partners but the affiliate’s industry implied margin fell to its second-lowest point this year.

According to the latest data from the firm, registrations spiked 57% year on year for September and were up 40% against September 2022.                                                                                                                                       

However, despite the record September, registrations were down 4% against August when the Premier League season kicked off.

Oddschecker said a significant 8% of all registrations came on 21 September, aligning with the IBF world heavyweight title clash between Daniel Dubois and Anthony Joshua.

And while registrations soared, Oddschecker data pointed to a declining margin during September.

The falling margin came despite the lowest win rate (45%) for Premier League favourites since October 2020.

Oddschecker said: “New player promotion costs, a tricky international break for operators, big wins for strong favourites in the Champions League, alongside an expensive fight night that saw Daniel Dubois dismantle Anthony Joshua, all contributed to this unusual dip.”

Delving into the Champions League, with its refreshed league format and 36 teams competing, 78% of favourites won on matchday one.

Bayern Munich thrashed Dinamo Zagreb 9-2 in Germany, Real Madrid won 3-1 at home to Stuttgart and Aston Villa kicked off their campaign with a 3-0 away in Switzerland at Young Boys.

That 78% figure is 22 percentage points higher than the Premier League long-term average.

Heading back to the Premier League, while bet365 remains the clickshare champion, Paddy Power made significant strides in September.

The Flutter-owned bookmaker’s clickshare increased 3.8 percentage points month on month, which Oddschecker noted was fuelled by its Super Sub offer and “popularity in niche markets”.

In fact, the ‘Next Manager to Leave Post’ market was dominated in September by Paddy Power with 29% of all clicks.

Elsewhere, Betfair Sportsbook’s clickshare rose 1.1 percentage points in September, followed by Unibet with 1.0 percentage point and William Hill with 0.6 percentage points.

Bet365 has seen the gap between itself and the chasing pack eaten into, although the distance between the Stoke-on-Trent-based firm and its rivals remains significant.

Finally, Oddschecker data revealed William Hill took the clickshare title for the clash between Dubois and Joshua at Wembley.

The evoke-owned brand snared 21% of all betslip clicks on Oddschecker, followed by bet365 and Paddy Power both notching 15% each.

Despite Dubois’ underdog status going into the fight at 3/1, 43% of betslip clicks went to the champion as he proved his backers right with a dominant display.

Dubois stopped Joshua in just five rounds with a thundering knockout blow sealing the challenger’s fate.

Oddschecker said: “Other popular markets included to win by KO or TKO, with Daniel Dubois marked up at around 9/2 to win via knockout.

“Dubois’ victory, alongside strong acquisition, and so new player bonus costs, meant operator revenue lines took a hit, contributing to September’s softer industry-wide margin.”

The post Oddschecker insights: Industry margin slips as revamped UCL takes a toll first appeared on EGR Intel.