Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

• Athlete: Travis Hunter
• Sport: Football
• School: Colorado
• Brand: United Airlines

The deal: Colorado’s dual-threat cornerback and wide receiver is partnering with United Airlines to promote its new flight routes between popular college towns. Hunter (above), a projected top pick in the 2025 NFL draft, will appear in social media spots throughout the season, and he released his first post for the partnership Thursday with a video on Instagram. 

Last season, United Airlines partnered with former USC quarterback Caleb Williams, who was picked No. 1 overall in the 2024 NFL draft by the Bears. Hunter is fourth on On3’s NIL 100 with a valuation of $2.7 million.

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