The IOC debuted 3-on-3 basketball in this year’s Olympic games, and the United States saw disappointing performances from both the men’s and women’s teams. Ice Cube, founder of the Big3 basketball league, discusses why he thinks he can form a better 3-on-3 squad than Team USA.
Plus, Adam Kelly, IMG media president, spoke with Owen Poindexter about the rapid evolution of media-rights deals, and how IMG continues to position itself ahead of that curve.
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The post Ice Cube’s Olympic Call-Out appeared first on Front Office Sports.

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