In a move that underscores the growing integration of sports betting and mainstream media, DraftKings has struck a multi-year advertising agreement with NBCUniversal. The deal gives the gambling operator exclusive integration and sponsorship rights across NBCUniversal’s sports media assets. Under the agreement, DraftKings will be visible on linear, digital, and streaming platforms tied to marquee events and leagues, including NFL, NBA, PGA TOUR, Ryder Cup, WNBA, NCAA football and basketball, and the 2026 FIFA Men’s World Cup as carried on Telemundo. The partnership also grants DraftKings exclusive sponsorship access to categories such as online sports betting, daily fantasy sports, online...

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