Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

• Athlete: Travis Hunter
• Sport: Football
• School: Colorado
• Brand: NerdWallet

The deal: Colorado’s dual-threat star is the first NCAA football player to sign up for personal finance company NerdWallet’s Smartest NIL Deal Ever, which requires athletes to commit to a smart money action. As part of the deal, Hunter will put 20% of the money he earns from it into a savings account. Hunter, a projected top-10 pick in the 2025 NFL draft, is third among all athletes on On3’s NIL 100 list with a valuation of $3.1 million.

NerdWallet has signed deals with two other athletes in the past—NCAA women’s basketball star JuJu Watkins and 2024 NBA draft pick Rob Dillingham.

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