Alabama fans will get to see the first season with new coach Kalen DeBoer through the eyes of their quarterback. 

Jalen Milroe will have his own digital series on Improbable Media, the production company founded by NBA star Giannis Antetokounmpo and former Duke star Jay Williams. The series is called LANK, which is the name of Milroe’s clothing brand with Crimson Tide teammate Terrion Arnold. 

The so-called digital diary was announced by Williams at the Front Office Sports Tuned In media summit in New York Tuesday. The weekly series will debut in September and be available exclusively on Milroe’s Instagram.

“Jalen is a really unique proof of concept for us. First off, NIL is the wild Wild West,” Williams said at Front Office Sports Tuned In media summit in New York. “And the interesting opportunity around [LANK] is it turned into the school’s rally cry. Nick Saban got behind it, the collective got behind it, and they have a merchandising deal with the school. You see where the NCAA is moving in that direction in conferences with rev share.”

In Williams’ view, players should be benefiting from the interest fans have in their experience. “My thought process around it is the school can’t be the only one to capitalize on the storytelling around the journey. It also has to come to the individual that the journey is being built around,” the ESPN commentator said.

Milroe nearly led the Crimson Tide to the national championship game in 2023 before falling to Michigan in the Rose Bowl. The Wolverines went on to win the national championship and Milroe stuck with the program despite Alabama head football coach Nick Saban’s retirement in January. 

The series will feature Milroe doing interviews with his teammates, coaches and former players as the junior signal-caller leads the program into the post-Nick Saban era. Milroe said he hopes fans get an in-depth look at both him and the program. 

The series aims to show “the game behind the game and all the hard work that goes into it,” Milroe told Front Office Sports. “ We are giving our community a real look at who I am and what I stand for, so it will be really raw and authentic.”

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