An unlikely alliance has hit the US iGaming industry, as U.S. Integrity and Odds On Compliance announced a merger on Tuesday, April 23. With both companies becoming one, the rebranded name is now Integrity Compliance 360 (IC360).
In a U.S. Integrity news release , IC360 CEO Matt Holt , formerly CEO of U.S. Integrity, shed light on the entity’s new name, saying they intend to cover the entire landscape of regulatory concern, hence the ‘360’ in its moniker.
“The coming together of U.S. Integrity and Odds On Compliance represents a strategic alignment of values and a shared commitment to excellence. As IC360, we are dedicated to providing our clients with 360-degree solutions that address their unique compliance challenges, ensuring they can operate with integrity and confidence in today’s complex regulatory environment.”
Key takeaways:

The newly formed IC360 aims to provide a complete solutions approach across the entire regulatory landscape.
IC360 now boasts a broad suite of solutions, including integrity monitoring, compliance advisory, educational resources, and tools like the Integrity Monitoring Dashboard , PlayBookAI , and ProhiBet .
The merger represents a focused commitment to advancing compliance and integrity standards within the iGaming industry.
IC360 complements the NCAA’s strategy in light of growing concerns about sports betting integrity, aligning with the current focus in the gaming sector.

Who is Integrity Compliance 360?
U.S. Integrity and Odds On Compliance announced the merger in October of last year, much to the awe of people of interest in the industry, as both are prominent players in regulatory compliance despite their existence dating back to recent years.
President of IC360, formerly CEO of Odds On Compliance Eric Frank commented:
“Our vision is clear: to help lead our industry forward on compliance and integrity standards, empowering our partners to raise the bar. We believe the IC360 brand represents just that. This is only the beginning of an exciting chapter for Integrity Compliance 360. The merger creates a comprehensive and dynamic suite of solutions and services.”
COO of IC360 and former COO of U.S. Integrity Scott Sadin stated that the alliance aims to redefine industry standards and address the growing demand for integrity services:
“With a comprehensive suite of services and leveraging the collective expertise of U.S. Integrity and Odds On Compliance, this is an evolution of a journey dedicated to setting industry benchmarks and creating a one-stop-shop for integrity and compliance needs. Integrity Compliance 360 looks forward to a future marked by continued growth, impactful partnerships, and a steadfast dedication to the highest standards of integrity and compliance.”
What can the gaming industry expect from IC360?
IC360 will offer a list of services and products aimed at improving integrity and compliance within the sports betting sector. Some of these solutions include:

Integrity Monitoring Services: These services play a critical role in the real-time observation and management of sports betting integrity.
Compliance Advisory: IC360 provides expert advice to help organizations navigate the complex landscape of sports compliance .
Educational Resources: Aimed at raising awareness and understanding, these resources help stakeholders stay informed about integrity and compliance issues.
Integrity Monitoring Dashboard: An essential tool for real-time tracking integrity in sports.
PlayBookAI: This robust online repository houses an extensive collection of sports betting laws and regulations .
ProhiBet: A pioneering solution that ensures athletes, coaches, and staff adhere to compliance standards.

Pre-existing relationship between both parties
US Integrity and Odds On Compliance partnered to develop the Prohibet System before the merger, to assist sports regulatory bodies in effectively monitoring personnel’s gaming activities for potential issues.
Holt revealed that the software has about 100 patrons , and that number increases weekly. Among the initial users of the software:

Big 12
AAC
SEC
Mountain West

The merger is considered timely
The National Collegiate Athlete Association (NCAA) started addressing issues related to sports betting integrity at the beginning of the year, urging state legislators to impose a ban on college player props as a response to the harassment college athletes endure . The association’s new strategy is to use a third-party company to monitor harassment on social media, which is a gap that IC360 can fill.
A recent integrity occurrence was a UAB-Temple basketball game last month, as well as a summer college baseball tournament. Former Alabama head coach Brad Bohannon faced firing after he revealed pitcher injuries to a sportsbook gambler.
With the current rave around iGaming and sports betting integrity, one would say that the consolidation of both companies to strengthen their integrity efforts is indeed timely.
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